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Risk & Resilience
Breaking and Remaking a Brand
Author: Lisa Messenger RRP A$9.99
Publisher: The Messenger Group Pub Date: 2018-09-24
BIC Category: Entrepreneurship ISBN: 9781925283662
BISAC Category1: BUSINESS & ECONOMICS / Entrepreneurship
BISAC Category2: BUSINESS & ECONOMICS / New Business Enterprises

Description:

As the founder of Collective Hub, a multimedia platform that helps people unleash their full potential, best-selling author Lisa Messenger has helped millions of entrepreneurs, intrapreneurs, thought-leaders, game-changers and style-makers turn their passions into profit.
That's only one side of the story...
In her latest book, Lisa reveals the tough lessons she learnt during the hardest 18 months of her entrepreneurial journey, when scaling too quickly, hiring without strategy and trying to please everyone almost turned her dream into a disaster. And, the courageous steps she took to survive, thrive and prosper afterwards.
Written in real-time, with intimate diary entries and insights from business experts, learn how to future-proof your start-up, how to step into your 'genius zone' and why pivoting can be the most powerful business strategy.


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